Influencer Archives - Rupert Approves

Guys, how are we in August already? I honestly feel like this year has been one of those ‘blink and you miss it’ ones, but it’s also been insanely busy and filled with a ton of stuff, and busy stuff. Ever since having the second kid I feel like my life has quadrupled with busyness – perhaps it’s because Piper is the most hectic of all the humans, ever, but she has completely turned my life around in terms of managing my time – or even finding time – to get anything done

I know my last update was all about the new business and where that’s at – so I wont bore y’all with more news on that.

Health

I write this 10 days after having a tonsillectomy – an op which everyone warned me would be incredibly sore as an adult. I went into it thinking I would rock it like I do most things that are considered ‘painful’ – but it seems that my pain threshold was finally met with this one. Not that I’ve been in bed wallowing in self pity – I wish! But the ongoing pain from the op has left me beyond irritated and sore. I am also incredibly exhausted – which I think has a lot to do from both the strong pain med and the fact that I haven’t actually allowed myself the time to rest. I blocked out a week in the diary after the procedure but I’ve still been going to meetings and editing and doing all of the admin that I have been meaning to do this year. I was looking forward to a bit of a ‘break’ while I recovered – but my bank balance and new dog, Pixel – prevented any of this.

Why my new dog, you ask? I think this video explains it best:

On the health and wellness front, I took up keto in solidarity with my husband, a few months back. He is severely carb intolerant and so, to support him, I went full fat ahead so he wouldn’t have to do it alone. Sadly, he has the willpower of a Garfield in a lasagne factory, so that eating plan came crashing down like a ton of freshly baked cheese rolls. And so once again, on the weight front, I stand in front of the mirror wanting to cry. Nothing has shifted since having my daughter and I am fed up. I decided this morning that I need to lose 6 kilos by October. Any grand ideas for me?

Yo-Yo dieting aside, I have signed up to an awesome outdoor bootcamp company called ‘Fab Fit Slay. The classes are 30 minutes each, 4 days a week with the option of doing 2 or even 3 in a row. I love that they are close to home and quick – plus you can bring your kids (although I really try not to) so there’s really no excuse. If you’re in the Douglasdale area you should really come check it out – it’s tons of fun.

Luck

They say bad things happen in threes, so I can’t help but think that someone out there needs to learn better maths, because the last month has been horrific! My poor pooch, Rupert, the name behind this blog, was hit by a car. I have no idea how he survived, but I thank my lucky stars that he did. It was such a big scare and I cry even thinking about it. My husband was mugged last week and had his phone stolen. Our house was burgled the weekend before and both my kids have been in and out of doctors with random Wintery revoltingness. Apart from that (and our 100 other insurance claims, my tonsillectomy and a spider in my bed) I’m hoping that from here our luck starts to improve a bit 😉

Things I love

I was recently gifted a floor cleaner from a company called Karcher, called an FC5. Granted, it may be my age. It may be the fact that I have 2 kids and 3 dogs and an all vinyl floor. It may be that my photo studio is all white or it may be that we are renovating, again. Whatever it is, this thing has changed my bloody life. it’s also changed Kelly, my nanny’s life. She wipes this things down after every use and thanks me for it, almost daily.

In a nutshell, it’s a wet dry vacuum cleaner that uses a teeny tiny tank of water, some floor cleaning solution and magical unicorn powers to suck up dirt and mess and leave your floors shining like new. I’m so excited by this thing that I even did a sexy time dance with it in my studio. Photos as evidence.

I’m using it so much that i’ve already had to replace the rolls and I now have rolls for outside screeding, inside vinyl and studio floors. Not that I’m specific, or anything.

Another exciting gift, which literally arrived this morning, is going to benefit me as well as my shoot clients. We have had a really bad run with insurance claims lately – and one of the items which was dropped and broken at home was my much loved Nespresso machine – so this delivery from L’Or has come at just the right time. It’s a L’Or pod coffee machine and a delicious supply of L’Or coffee capsules.

I promised the nice folk at L’Or that I would be sharing it with my client but now… I’m not so sure 😉

PS – L’Or coffee capsules are all recyclable and the coffee is all sustainable – so you can get your caffeine kick, guilt free

I am a huge Lisa Raleigh fan – mostly because anyone who looks that good after having a baby is clearly to be worshipped, but also because I really believe in her products. I bought her rebounder trampoline last year, which I loved and was recently sent a box of goodies containing her ‘Super Scoop’ products. These are dissolvable powders containing superfood ingredients that can be added to water, smoothies, yoghurts and more. They are apparently incredible for kids (this is for you, moms with fussy eaters!) and I also add them to my morning smoothies.

Amazing sponsored goodies aside, I have also started an honest review story on my Instagram feed, and I am just having the most fun. From reviewing tattoo eyebrow gels to K beauty and everything in between – it’s really not good for my wallet – but it is good for a laugh. Head on over to my IG to find out more

Ambassador News

I was recently announced as an ambassador for a brand that I simply adore – Lens Love Accessories. they are a Cape Town based company who make the most gorgeous camera straps, bags and accessories, and I still can’t believe they have picked little old me to represent some of their goodies. If you own a camera, you need one of these straps – check out their page here. I’ll also be sharing photos of the goodies as soon as they arrive.

Inspiration

I have found an incredible photographer, by the name of Sujata, who’s work has just blown me away. i’m making it my 2019 mission to learn her editing skills and share some pics similar to this. I started yesterday by taking some photos of my 95 year old Oma and 1 year old daughter together – so I will be sharing those on the KRP ‘gram, soon!

Look at her work – isn’t it insane?

The Kids

And what’s a Rupert blog without a mention of my two favourite things – Carter and Piper. Apart from keeping me very busy, my house very messy and my wallet very empty, these two are still ‘pinch me’ amazing.

Here’s an idea: “take this product and send this to some online influencers and get them to tweet about it.” Yes, that is a common brief to an agency, and no, you should not simply go ahead and get that done. Unless you’re the Reserve Bank and your product is money, simply sending stuff to an influencer is unlikely to achieve the campaign success you had hoped for.

This type of brief makes me wonder who thinks of of these promotional items, and how well they researched the recipient? It’s becoming an all too familiar scene on the ‘socials’, scrolling down your Twitter feed and catching a glimpse of a generic ‘thanks brand X for Y gift’ followed by a customary Instagram of said item. People can smell an obligatory punt from a mile away. It’s not uncommon for my timeline to be filled with repetitive brand mentions. I see them, and move on. Nothing about that sort of tweet would get me to stop to consider the product being mentioned, or make me want to go out and purchase/buy/drive/taste it.

It’s rare for a mention like that to connect with anyone but the recipient which defeats the purpose. There have however been many times when I have stopped to read a post, purely because the nature of the mention evoked some emotion in me. Take a recent incident for example: a well-known blogger tweeted about his beloved dog falling ill and a few hours later Vodacom had sent him a care pack for his beloved pooch. Something about that made me go all, “aaw, shame” and so I became engaged in the story. Turns out his dog recovered and most likely the gesture brought a smile to more than a few faces.

You could say it’s because I’m a hardcore dog lover, and that’s why it evoked an emotional response from me, but I believe it’s such a great story because the owner, clearly a dog lover himself, received an appropriate gift that would not only resonate with him, but also make his sick pup feel better.

I’ve experienced a few incidents of brand love myself. One of the most applicable being a few years back; it was a slow Monday morning at the office, the coffee machine was broken and I was nodding off at my desk. I tweeted how my day could really use a caffeine kick and about 30 minutes later a hamper of assorted coffee arrived on my desk. Very clever, very smart and very quick.

It’s the same principle as the Nordstroms ‘urban legends’. If you haven’t heard why this company is known for its killer service – read here. The reason this super store has got such a great reputation around customer service is because each and every one of the stories sound too good to be true. Yet, they aren’t.

Most of us in the media and communication industry have at one time been guilty of the ‘spray and pray’ method, whether it’s sending out a mass press release or generic gift to many in the hopes of catching a few nibbles. I would like to challenge us to change this mass approach. Firstly, cater your gestures to the individual, and secondly, when next targeting a person, take into consideration a bit more than their Twitter followers or Klout score. Look at who they are as an individual; identify their hobbies, likes, dislikes and environment. I can guarantee that an average person who is active on the ‘socials’, yet who is obsessed with food, baking and blogging would be far better suited to receiving a ticket to a food show, than a digital ‘guru’ whose hobbies include music, fast cars and woman.

South African agencies have a tendency to continually target the same people over and over again. Take dried up soapie actors appearing on most TV shows, radio DJs hopping from one station to the other and 20 online influencers receiving every free gift under the sun. Unfortunately it’s a vicious cycle, which only serves to exacerbate the problem – if these people don’t tweet about it, they dot get free stuff, so they do and the gifts keep arriving. Why not invest some time, take a step back and identify a new range of people to target – people who have passions, dreams, desires and a voice. Just because someone doesn’t have thousands of followers on Twitter, doesn’t mean that they have no voice.

Often it’s these stories that spread faster and wider because they’re more genuine than a simple product drop to the usual suspects.

*First published on www.cerebra.co.za

Life Lately

Would the real social media influencer please stand up?