12 years ago, while living in America, my obsession with ‘drug store’ beauty products began. I had left Clicks, our local Unicorn branded ‘Health Home and Beauty store’ with its measly offering of Yardley’s Oatmeal range or Lentheric body sprays, and entered a world where drugstores, supermarkets and Target (oh, Target. Not a day goes by where I don’t think of you) were stocked with aisle upon aisle of beauty products and accessories. My mind was blown, and I couldn’t get enough. Even then, when the exchange rate was at its highest, I could still find joy in a $0.99c lipstick or body lotion special.
When I returned home in early 2003, I assumed that my beloved country would have realised how much I needed these products in my life, and automatically stocked them. Alas, Clicks was still Clicks, and choices were dismal. I mean, my god, we didn’t even have hair straighteners in our country back then ( I eventually resorted to importing one from America…velvet plates and all).
Fast forward a few years and finally a few retailers stated jumping on the International brand bandwagon – Woolworths had, and still has, a brilliant variety, MAC stores started popping up, and with the introduction of the Internet came eCommerce and the option to buy things from overseas (bless you, technology).
Look, I am the first person to splash out on R900 foundation and R400 blush, but there is something so nostalgically appealing about the ‘brands I left behind’ in the good old USA. Especially, when on a budget, and you see things like this.
So, it was with much excitement and a small squeal when I found out that Wet n Wild (yes, the cosmetic brand that sounds like a condom brand) was finally in SA. In Clicks nogal!
The prices are so reasonable and the selection is great. I’m currently using the Pressed Powder and the blush and must say – I’m really impressed with both – considering the price (cheap!) the pigment is strong and lasts just as long as any MAC or Bobbi Brown blushes I’ve used.
Wet n Wild is sold exclusively in Clicks stores – and you can also follow them locally on Facebook .
It’s a good start…but there are so many other brands I wish would come to SA – which ones are you lusting after?